Dr. Arif Khan

Turning expertise into impact

We simplify expert knowledge into relatable, engaging content that reaches new audiences and builds trust

The Task

The goal was to turn expert healthcare knowledge into content that was simple, useful, and easy for people to engage with, while reaching new audiences beyond the existing followers.

The Bump

The page already had strong credibility, but its growth had plateaued for months. The content lacked a clear and repeatable system, growth was inconsistent, and the page was not reaching enough new audiences.

The Bump

The Plan

The plan was to build a short-form content system focused on relatable health topics, simple explanations, strong hooks, and consistent posting.

The Plan

The plan was to build a short-form content system focused on relatable health topics, simple explanations, strong hooks, and consistent posting.

The Outcome

The work resulted in Instagram growing from 25K to 100K+ followers and Facebook growing to 190K+ followers in just three months. The content generated 70M+ total views across platforms, while also driving stronger saves, shares, and audience trust and establishing a clear expert-led healthcare content system.

The Outcome