ADA

Key focus

Social Contents

Year

2023

For ADA, we managed its LinkedIn presence and created social-first content tailored for digital audiences. Our work strengthened brand communication, supported consistent engagement, and positioned ADA more effectively across professional and social platforms.

Real work, real stories

We bring the people, operations, and culture behind ADA to life through authentic and consistent storytelling.

The Task

The goal was to showcase the real work happening inside Abu Dhabi Aviation, including the people, aircraft, and daily operations, without adding or exaggerating anything.

The Bump

The work was happening every day, but it was not being shared online. As a result, most people outside the organization had no real picture of what Abu Dhabi Aviation does.

The Bump

The work was happening every day, but it was not being shared online. As a result, most people outside the organization had no real picture of what Abu Dhabi Aviation does.

The Plan

The plan was to work on the ground, film the work as it happened, and share it consistently online, with a focus on authenticity and honesty.

The Plan

The plan was to work on the ground, film the work as it happened, and share it consistently online, with a focus on authenticity and honesty.

The Outcome

The LinkedIn community grew from 10K to 190K over three years. Videos filmed in the UAE and USA are now used in exhibitions and stakeholder briefings, while the Instagram presence became more rooted in real operations and ADA's people and culture became more visible to the public.

The Outcome